Case
Centre du Rasoir
Making informed choices
Project Overview
Who is Centre du Rasoir ? The Centre du Rasoir is a well-known Quebecois jewel in the retail industry. Founded in 1959 as a repair shop for shavers and small electronic devices, Centre du Rasoir now has over 60 stores across Quebec and Ontario offering outstanding expert advice and a range of selected personal care products with a specialty in coffee machines and small appliances.
When we first met the new CMO of Centre du Rasoir, we learned that her mission was simple but tough to deliver: freshen up the entire company through a complete rebranding and a 360 digitalization, including a brand new eCommerce platform. To ensure that the digitalization aspect would run smoothly, she needed a highly knowledgeable and engaged eCommerce provider. 2Dev fit the bill to a T, and our collaboration sparked right away.
- Expertises
- UX & UI Design
- Magento Development
- Digital Marketing
- Training & Support
We provided our eCommerce expertise to Centre du Rasoir since the beginning of their digital shift, including a complete replatforming on Magento with a great design and a fully functional back office.
Our approach
As the CMO’s vision was ambitious in terms of functionality, we jointly decided to implement the basics in phase 1 and ensure a smooth technology flip that would bring Centre du Rasoir up to date in the eCommerce and omnichannel game. In the meantime, advanced and innovative features were already in the pipeline, ready to be addressed down the road.
UX/UI Design
Over a 2-month period, teams on both sides comprehensively reviewed the content architectures and user experience based on data collected on and offline. This data-driven approach allowed us to deliver a seamless user experience that matches the best players in the industry.
Digital marketing
As Centre du Rasoir already had a digital marketing team, we assisted them with on-site SEO optimization, marketplace integration and an advanced Google Tag Manager integration, so that they could track comprehensive and useful customer data.
Magento development
The Centre du Rasoir website is a pure 2Dev product as we entirely designed and built it since the very beginning. We started with a clean design and a functional back end to set it up as quickly as possible.
- E-Commerce features
- Complete UI/UX Redesign
- Responsive site
- In-Store Inventory
- Pick-up In Stores
- Custom Cart for Click & Collect
Scope of work
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- Project
- Centre du Rasoir
Magento 1
- Collaborator
- Catherine Leclerc: CMO & VP Marketing
- Enrico Del Grande: eCommerce Director
- August 2016
- UX/UI Design
- Information Architecture
- User Flow Mapping
- Interactive Wireframes
- Visual Design
- Responsive Design
- Complete Style Guide
- Landing Page Design
- Digital Marketing
- SEO Onsite Optimization
- Marketplace Integration
- GTM Advanced Integration
- Magento Development
- Custom Design Integration
- Landing Page Integration
- Pick-Up In Stores
- In-Store Inventory
- Intelligent Multi-Warehousing
- 1 Step Checkout
- Power Reviews Integration
- 3rd Party Integration